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To Introduce Negril, we have to quote Richard
Hershman, the original owner of Rick's Cafe: "Your body has
suddenly arrived where your mind has always been."
This description seems adequate. But we have space
to fill; and if you have a few moments to spare, then read on.
Negril was recently discovered. Even young
middle-aged Jamaicans remember when Negril was really nothing more
than a lighthouse to guide ships around the rocky western coast, and
its population consisted mostly of land crabs . . .big red ones, good
for eating. Tourist accommodations consisted of one house, which
could be rented, called Llandtrissant, no doubt built by a Welsh
resident in the first half of the century.
Llandtrissant is still there. But it has
neighbours. . .hostelries accommodating thousands of tourists nowadays.
Even after Negril began its first tentative steps
on the road to resort fame, it maintained a very low profile, but it
was impossible to keep such a place secret and so, inevitably, the
trickle of visitors became a flow, and then a flood.
The first to discover Negril's charms were the
"Hippies and Flower Children" of the early seventies, who
naturally gravitated to the laid-back lifestyle here and related to
the warmth and gentleness of the sparse population. Their influx led
to the development of Negril's West End on the cliffs beyond the lighthouse.
Hippies were followed closely by the better-heeled
visitor whose concept of paradise went beyond a hammock and palm-thatched
bohio; so luxury hotels began to sprout. The eighties saw even more
expansion as Negril's fame spread and those same hippies, now
lawyers, doctors and businessmen, began to return to recapture the
idyll for a couple of weeks each year.
The hippies left their mark forever on Negril, and
helped to create its carefree, unhurried atmosphere where friendships
spring up between visitor and local, making Negril the ideal place to
meet Jamaicans on their own turf.
Nowadays the people of Negril seem to be aware of
their uniqueness and exhibit a pride in their territory which almost
becomes a nationalistic attitude. They take great delight in telling
the tale of the promoter who marketed Negril so skillfully that one
arriving tourist was heard to exclaim: "But this is Jamaica, I
thought we were going to the island of Negril"
Nature blessed Negril and ensured her place in the
tourist world with two shimmering beaches, stretching seven crystal
white sand miles. Bloody Bay (so called because whales were once
slaughtered here) is a horseshoe haven. Long Bay, as the name will
tell you, barely curves. Their equal are to be found nowhere in the Caribbean.
Hotels, none more than two stories high, grace the
shoreline and most of them welcome the day visitor who can use their
beach facilities for a small fee or the cost of a few drinks at their
beach bars.
Paradise comes in another guise as you leave this
seven-mile strip and pass the roundabout in what could be called the
centre of Negril. From here the road meanders on to the West End,
where hotels and restaurants cling to the cliff's edge. Here there is
no beach. White sand gleams from the seabed. Here there are caves to
explore, and rocky bluffs where heroism can be added to holiday
pastimes and doughty souls may hurl themselves from dizzying heights
into the crystalline waters below.
Negril occupies no great place in the history
books and especially not in the annuls of naval warfare. British
Admiral Benbow sailed ruefully into Negril (christened Negrillo by
Spanish discoverers in 1494) and regrouped his forces after his
ill-fated encounter with the French under Admiral DuCasse.
It was also from Negril that in 1814 the British
expeditionary force reached New Orleans where they were defeated by
Andrew Jackson two weeks after the Treaty of Ghent had already ended
the 1812 war.
Negril was not too lucky for pirates, either. The
infamous Calico Jack and Anne Bonney disported themselves in this
area and were finally captured here. No doubt Negril's charm caused
them to let down their guard.
It is easy to explore Negril. After all, it only
has one road, and it runs along the beach or the foreshore. Take it
easy and walk along the beach or the main highway (Norman Manley
Boulevard). If you feel impelled to rush, push-bikes and motor bikes
can be hired.
For shopping, there are a couple of plazas at the
roundabout in the centre of Negril. There are souvenir shops and
in-bond shops. There are also in-bond stores at the Beachcomber and
Grand Lido hotels. There are two Crafts Markets, one at the
roundabout and another a little further along beside the Post Office.
This then, is Negril, as close to the conflagration of a Caribbean
sunset as you can get in Jamaica, without falling off.
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